U-Ship has quite a great deal going on for them. They get paid to be a forum but really have NO responsibility. I work in auto transport for a carrier (a trucking company) not a broker (a middle person).
There are a couple of brokers who are doing BIG BUSINESS on U~ship because they have hundreds or thousands of ratings. Here is what you don't know: Those ratings are for the service that was recieved. That service was not provided by the broker but by the carrier that actually moved the vehicle.
I work for a carrier and we cannot win bids because we have no ratings. We have been on U~Ship for years but the bids are all low-balled by brokers who then get the great ratings off the backs of the sweat of truckers.
We can't really move auto's as cheap as you see on U~Ship, which is why you will also see many complaints. To move a small car from FL to OH we would normally charge about $625 this time of year. Keep in mind we have truck payments, fuel to purchase, insurance payments, maintenance etc... Brokers have a to pay for a bond, a website and sometimes an office, very little overhead so they book for cheap in order to make their "booking fee" and then leave the client twisting in the wind.
If the carrier tried to bid on a vehicle they will do so at a loss and then pay U~Ship fees on top of that loss. For example, to bid $400 to move the FL to OH car, it will cost the carrier $78.99
That is fine if you want to ship an old beater that doesn't run but do you want to trust a good car that gets you where you want to go to someone that is just trying to make their $150?